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游戏服务大战,谁能最终赢得玩家芳心?

Lisa Marie Segarra 2019年10月09日

随着苹果将其业务模式从硬件向服务转移,新订阅服务很可能会加剧这一竞争。

9月23日,谷歌公布了有关其Play Pass视频游戏订阅服务的新细节,而就在9月19日,苹果刚刚发布了其游戏服务Apple Arcade。

谷歌的Play Pass与苹果的新游戏服务可谓是异曲同工,也为谷歌提供了与其传统科技竞争对手进行角逐的优势。随着苹果将其业务模式从硬件向服务转移,新订阅服务很可能会加剧这一竞争。

定价

9月下旬发布的谷歌Play Pass拥有350款游戏和应用,每月4.99美元。Apple Arcade的价格也是4.99美元,但其中只有游戏。这两款服务允许同时注册6个家庭成员,而且在推出时均有优惠活动。Apple Arcade首月免费,Play Pass首年费用为1.99美元/月。

二者似乎在价格上势均力敌,但Play Pass似乎更加物有所值,而且其游戏库的灵活性也更大。

游戏

Apple Arcade当前仅有约100款游戏,因此不如谷歌丰富,但它在游戏的选择上更具针对性。苹果正在与科乐美(Konami)这类知名游戏开发商合作,来充实其游戏库,但这些游戏都是专属作品,也就让Apple Arcade成为了一款小众游戏服务。

Apple Arcade的游戏只有通过其服务才能访问(未订阅该服务的苹果设备所有者则无法购买),但任何安卓用户个体都可以购买Play Pass应用。谷歌Play Pass中的一些游戏已经有了不少忠实粉丝,例如《Stardew Valley》、《Limbo》、《Risk》。它还囊括了一些大名鼎鼎的应用,例如AccuWeather。

Apple Arcade的对象为那些希望获得独立、经苹果批准的游戏体验的用户。与采用不干涉模式的Play Pass不同的是,苹果正在加大对Apple Arcade的管理和投资。但这些游戏对大众市场的吸引力难以与Play Pass的游戏匹敌。

设备兼容性

在Apple Arcade和谷歌Play Pass游戏的访问方式方面也存在一个重要的细节。iPhone、iPad、Apple TV和Mac的用户可以订阅Apple Arcade服务。Play Pass则面向安装了Play Store的安卓移动、平板和计算机设备。Play Pass还可以在带有安卓系统的智能电视上运行。

尽管苹果和谷歌新视频游戏服务的到来催生了更多有待于思考的订阅服务,但它们都缺乏“必不可少”的体验。不过话说回来,两者的价格确实都不贵(或免费),至少能够吸引人们试玩并继续订阅,毕竟价格和游戏本身都没有什么问题。

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译者:冯丰

审校:夏林

Google announced new details about its Play Pass video game subscription service on September 23, coming in right off the Sept. 19 launch of Apple Arcade.

Google Play Pass comes with similar offerings to Apple’s new game service, which gives Google an edge against their frequent tech competitor. The new subscription offering will likely prove to bring further rivalry, as Apple pivots its business model toward services as opposed to hardware.

Pricing

Google’s Play Pass launches at the end of September with 350 games and apps for $4.99 a month. Apple Arcade is also priced at $4.99, but focuses specifically on games. Both can be used by up to six family members and are offering deals at launch. Apple Arcade is free for the first month, and Play Pass is $1.99 per month for its first year.

Both Play Pass and Apple Arcade seem evenly matched on pricing, but Play Pass offers more bang for your buck, as well as more flexibility with its library.

Games

With only about 100 games at the moment, Apple Arcade has fewer titles, but its selection is more curated. Apple is working with some well-known developers like Konami pad its library, but the games are exclusives, making Apple Arcade more of a niche service.

While Apple Arcade’s games are only available through its service (and not able to be purchased by non-subscribing Apple device owners), Play Pass apps are available for individual purchase by any Android user. Google Play Pass also has some titles that already have dedicated followings, like Stardew Valley, Limbo, and Risk. It also features big name apps like AccuWeather.

Apple Arcade is tailored for users who want an indie and Apple-approved gaming experience. Unlike Play Pass, which takes a more hands-off approach, Apple is throwing its weight and money behind Apple Arcade. But the games don’t have the mass market appeal that Play Pass titles do.

Device Compatibility

There’s also the important detail of how to play Apple Arcade and Google Play Pass games. iPhone, iPad, Apple TV, and Mac users can take advantage of Apple Arcade subscriptions. Play Pass is available on Android mobile, tablet, and computer devices with the Play Store. Play Pass also works on Android-equipped smart TVs.

While the addition of Apple and Google’s new video game services add yet more subscriptions to mull over, neither service has a must-have experience. That said, both are inexpensive enough (or free) to get people to at least try—and then remain subscribed to, because the prices—and titles—are right.

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